Media Buyer For Hire

Friday, February 24th is my last day at eDiets.com as Director of Media Buying & Planning.

Regardless of the reasons I have decided to move on, I am now pitching my services on the web to the entire Advertising community. Attached is my resume for your perusal, please contact me via email if you are interested in engaging me for my services: steve@mediabuyerforhire.com

Objective

Highly motivated, fast-paced individual with ten years experience in several Fortune 500 corporations, seeking a senior level interactive marketing opportunity in a fast moving, dynamic, innovative organization that leads to career enhancement and personal fulfillment.

Personal Qualities

Self-starter, persuasive, eager to learn, priorities-driven, meets all deadlines, able to multi-task, can adapt to rapidly changing situations, communicates effectively, eager to lead, organized, reliable, analytic, focused, interacts well with others, and adept at solving problems.

Education

Nova Southeastern University, Wayne Huizenga SBE (2000-2003)
Fort Lauderdale, FL
Masters Degree, Business Administration
Completed a Master's degree through an online program of study while specializing in e-Business, Marketing, and Management.

Rutgers, The State University of New Jersey (1993-1997)
New Brunswick, NJ
Bachelor of Arts in Psychology
Specialized in Organizational and Personnel Psychology while preparing for Graduate level study in Business Administration and Finance.

Work experience

eDiets.com - Media Buying & Planning, Business Development (2001-2006)
Deerfield Beach, FL
Director, Media Buying & Planning (2003-2006)
Strategic planning and media placement of a $27 million dollar online and offline customer acquisition budget. Decisively negotiated, analyzed, and tracked to guarantee the highest ROI for online media buys. Exceeded departmental goals within the first several months in position. Resuscitated old accounts, optimized non-performing deals, and developed new business to achieve sales objectives.
Senior Manager, Business Development (2001-2002)
Ran Ad Operations for a 200 million impression site while insuring advertiser and agency satisfaction. Managed Ad Traffic and Analysis team for a top 25 Internet advertiser. Optimized and increased website Advertising revenue from $30K to $200K per month within a year. Managed project flow for physical product initiatives, strategic partnerships, e-Commerce and other online ancillary revenue streams.

eSpeed/Cantor Fitzgerald - Customer Installations (2000-2001)
New York, NY
Customer Installations Project Manager
Responsible for contacting and visiting customer sites to coordinate online Financial & Energy trading platform installations. Interfaced with Sales desk and clients to successfully implement trading system. Supervised Internet software installation department - hired & trained new employees, defined standard operating procedures, achieved highest levels of service.

Standard & Poors - Structured Finance (1999-2000)
New York, NY
Research Analyst
Responsible for gathering information, preparing statistical analyses, and compiling financial exhibits for use in analytic research and reports. Constantly met and exceeded Quality Assurance standards of Structured Finance internal and external customers. Maintained, updated, and redesigned relevant analytic databases to improve customer access to equivalent web products. Interfaced with analysts, drafted documents, reviewed prospectuses, and monitored news sources for relevant analytic and industry information.

Credit Suisse First Boston - Corporate Operations (1997-1999)
New York, NY
Corporate Operations Reconciliation Supervisor
Supervised a staff of six individuals and redesigned corporate operations procedures for listed equity and program trade problem resolutions. Decisively analyzed, quantified, and solved severe trade problems, through quick prioritizing, which minimized financial loss. Interacted with traders, brokers, clerks, sales staff, and trade support in order to reconcile and escalate trade problems through all levels of equity department.

Fleet Bank N.A. - CPC/CSV Call Center (1993-1997)
Bridgewater, NJ
Franchise Support Specialist/Customer Service Representative
Member Quality Control task force that visited and implemented operations systems in over 300 branches. Help desk specialist, provided branch managers & personnel with solutions to operations-linked problems. CSR in a fast paced call center; cross-sold products & services to match customers' needs while exceeding established sales quotas.

Professional

• IPRO/BPA Worldwide Interactive Advisory Committee Founding Member
• South Florida Interactive Marketing Association Member - iHack 2005 Sponsorship Committee
• University of Phoenix - Online Faculty Member
• Colorado Technical University - Online Faculty Member
• Nova Southeastern University Alumni Association - President and Founder of MBA Chapter
• Rutgers, The State University of New Jersey - Alumni Association Member
  

Check out my interview with Dawn Anfuso of iMedia featured today on the iMedia Connection website: In Favor of Contextual Advertising

It covers the challenges faced in today's ad market for a customer acquisition driven marketer and highlights some of the strategies that are working and those that aren't..