Using Paid Search to Drive More Effective Lead Generation
A good friend and peer of mine (Dan Vassallo of TrafficBuyer Digital) that is a specialist in SEM had this article recently published on the Co-Reg Insider. I figured I would give him some props and a little plug to all of my readers, enjoy!
Using Paid Search to Drive More Effective Lead Generation
By: Dan Vassallo
Outside of co-registration search marketing provides one of the most effective and efficient tactics for generating leads online. Search provides and audience of users who are actively looking for something, intent on finding information important to them. Paid search marketing provides you an opportunity to reach these users with a relevant message tailored precisely to their needs through a performance-based model. Success in search marketing is not about getting the most clicks to your site, but getting the most qualified users to click on your ads and fulfill the actions you're looking for them to take. (To read the rest, click here)
posted by Stephen D. Kempisty @ 2:09 PM
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