Media Buyer For Hire

What does "EPC" mean? We've all seen the EPC in affiliate programs and wondered what it translates into from a marketing perspective. Simply put EPC is definied as earning per 100 clicks/visitors.

If you are an affiliate marketer, this definition concerns you because you want to have the highest EPC compared to your competitors. Specifically this is a measure of Commission Junction's but you see the metric thrown around a lot when speaking of other programs as well. If your EPC is higher, more affiliates will want to run your offer. If the EPC of your offer is low, you will discourage many affiliates from running your offer. There are ways that many advertisers "game" their affiliates, 1) they may not allow low EPC affiliates into their affiliate program, 2) advertisers may give the boot to affiliates that do not maintain a high EPC.

In regards to SEM, you will also find many individuals that talk about their AdSense or other contextual networks actual earnings per click (instead of the definition discussed above). In this case they are commenting on how well the AdSense unit or other contextual unit perform in relation to the number of clicks they receive.